// Our Story
GreenAtlas was built by people who spent years in the humanitarian field — and grew frustrated watching a problem nobody was naming.
Years of combined experience in humanitarian data, monitoring and evaluation, and sustainability
// How It Started
It started at an event. A gathering of professionals, practitioners, and thinkers inside the green economy space in Nairobi. The room was full of ideas — carbon markets, green bonds, EV infrastructure, sustainable finance. The $5 trillion global green economy was the backdrop. The opportunity was unmistakable.
But sitting in that room, something became clear that most people in the green economy space hadn't yet seen. The organizations best positioned to benefit — NGOs, implementing partners, development actors — were almost entirely absent from the conversation. Not because they didn't care. Because nobody had ever asked them the right questions.
The founders of GreenAtlas had spent years inside those organizations. Working with displacement data at the International Organization for Migration. Running monitoring and evaluation systems. Building communications and reporting infrastructure. Working with organizations like Sanivation on waste and recycling. Managing field operations across East Africa and Somalia.
What we saw, consistently, across every organization we worked in or with, was the same thing: enormous amounts of waste — fuel, water, materials, energy — moving invisibly through operations with no system to track it, no baseline to measure it, and no language to report it.
Most organizations in the humanitarian space don't know their carbon footprint. They don't know their fuel consumption. They don't know their waste volumes. And until now, nobody had built a simple way to find out.
// The Journey
// Mission
To make sustainability intelligence accessible, actionable, and affordable for every humanitarian and development organization in Africa.
// Vision
A continent where every development organization can measure, report, and improve its environmental impact — and where that data shapes better outcomes for communities and ecosystems.
// Approach
Data first. Storytelling second. Action third. We don't produce reports for reports' sake. Every score, every benchmark, every recommendation exists to move organizations toward measurable change.
// Why GreenAtlas
We are humanitarians who built sustainability expertise specifically for this sector. That order matters.
Generator fleets. Vehicle pools. Remote procurement. Cash-based programming. Water trucking. We've worked in these environments. Our assessment is built around how humanitarian operations actually run — not how textbooks describe them.
Having worked with displacement tracking systems including DTM at IOM, we understand how to collect, validate, and visualize data at scale in complex environments. We apply that same logic to sustainability measurement.
Most sustainability firms have never operated in fragile or conflict-affected settings. We have. GreenAtlas is one of the few platforms capable of meaningfully engaging NGOs and partners operating in Somalia, where the sustainability gap is largest and the opportunity is greatest.
Sustainability data without storytelling is noise. We combine rigorous measurement with design, data visualization, and narrative to produce outputs that leadership can actually use — in proposals, donor reports, and strategic planning.